1. Use an online booking calendar
With smart software customers can book appointments with you online 24/7. There is no longer a need to wait until you open to call (or even to call you at all!!). We recommend using SalonLife, as it’s one of the most convenient booking calendars on the market and offers a large variety of free features.
Using an online booking calendar, such as SalonLife, has many benefits:
- Save time – By adding our online booking system to your website, Facebook page, etc. Customers can make their own bookings. This means that they don’t need to call you, email you or write to you on Facebook/Instagram. The booking gets automatically confirmed too. Saving you even more time.
- Improves customer service – You can set up SalonLife to send customers not just their booking confirmation, but reminder and thank you messages. Each of your workers can set up their own personalised messages too. Because all bookings are safely stored online, misunderstandings and missed appointments will become a thing of the past.
- Reports made simple – How well is your business really doing. With SalonLife’s easy to understand reports. You can see if sales are up or down, how well each of your employees is doing. Which services are selling well and which are not. And much more more. You can even sort all cancelled or no show appointments to see if there are any trends or reasons for these.
- Save money – SalonLife costs $27 per month, per stylists. This works out to be just over €1 per day. If just one person shows up to an appointment as a result of receiving a reminder email. That cost has already been returned for two of your workers and prevented you from actually losing money, by paying for workers to not work. And this is just one of many ways the software can save you money.
- Increase Sales – You want to sell more. You want to do better. By integrating SalonLife with MailChimp. Google Analytics and Facebook Pixel. You know more about what your customers are buying, how much they are buying and what promotions are doing well. This enables you to provide specific groups of clients with offers more tailored to them. For example, just think how many people would come back to complete a first time booking if you offered them a small discount.
You can get started for free and you can cancel at any time. Click here to learn more.
2. Introduce a solid loyalty program
A great loyalty program can win the hearts of your potential clients. If you currently have a program, try spicing it up and making it more worthy for your customers. A great loyalty program can be simple; schedule three haircuts, get one half off. Rewarding your clients with a point system or some sort of a giveback will ensure they’ll come back to your salon.
3. Start networking more
Don’t be scared to go out there and network. Websites like Meetup have several networking groups in various areas, and some are even free to join. Bring plenty of business cards and introduce your own company or the one you represent. It is a proven way to build your book of business. The truth is…networking really works!
4. Ask for referrals
Most of us don’t like to ask for business, but if you have a happy client, shouldn’t they spread your name around? We know that most clients will, but sometimes they get so busy with their daily routine that they simply forget about you.
Instead of waiting for referrals, send out a few emails to your VIP clients who love you but have not sent any referrals your way. Keep it short and to the point. The key is…don’t be afraid to ask. This strategy can also be true for past clients who haven’t been to your spa in months. This is your chance to re-connect with them and have them come in for a service.
5. Start blogging
Offering free advice through a personal or company blog will always be appreciated by your readers. This is a long term strategy that involves offering ideas, feedback, or just plain advice. This is a proven approach to building new relationships and acquiring business over time.
Though this approach does take time to build, you can establish yourself as the expert in your industry and become the one to follow. An even better approach to blogging would be to guest blog on a leading online spa magazine and get a tremendous amount of feedback (and quite possibly clients) through their existing readership.
6. Partner with other agencies
This goes back to networking. If you meet the right people who can refer your services through their company, you can partner up with them. Perhaps you know a salon owner who doesn’t offer massage services, a service that you provide. If you have a good relationship with that salon owner, they may be inclined to refer you.
When the right client comes along who does not fit your scope of services, you could return the favor and refer them back to that salon. It’s a win-win situation for both businesses.
7. Use social media heavily
Social media is a free and powerful advertising tool. Create a lasting impression on your followers. Share your work on Facebook, Instagram, and Snapchat. Got a new haircut style? Share an image on your social media platform and watch the engagement grow. This is a great way to stay in front of your customers and reach an untapped pool of new clients.
Want to know the best approach for spas on social media? Running a contest. Any raffle or competition of sorts can possibly increase your customer base tenfold. If you are not convinced, check out some of the most successful Facebook contests that skyrocketed with results.