Have you ever noticed how some beauty salons rack up massive attention on social media, while others’ pages go silent for weeks? It’s no coincidence. Today, platforms like Facebook and Instagram are where clients seek inspiration and decide who will take care of their hair, nails, or lashes. So, how do you make sure your salon is the one people find first on Instagram or Facebook?

Good news – you don’t need to be a TikTok star or a professional photographer! What matters on social media is consistency, smart strategies, and genuine engagement. Let’s take a quick look at what and how to post in order to welcome new clients and keep your current ones up to date with your salon’s activities.

What to Post on Social Media? Authenticity Sells

Your salon’s account doesn’t have to be just a billboard for promotions. Clients want to see REAL results—what you can actually offer them. “Before and after” photos are an absolute must in the beauty world. These images can turn skeptics into loyal fans overnight. But remember: the photo should be sharp, well-lit, and you should always get the client’s permission!

If you feel like your ideas for consistent and creative posts are running dry, check out the article "5 Compelling Social Media Post Ideas for Beauty Professionals"—you’ll find plenty of fresh inspiration there!

Besides “before and after” photos, don’t underestimate the power of client comments—even a few heartfelt words can build trust with new viewers. Boldly sharing client feedback shows that people visit your salon and leave satisfied. Occasionally, you can share behind-the-scenes glimpses from your workdays: cheerful staff moments, team bonding, new products, learning experiences, or even a small funny mishap—authentic and human content always connects.

And of course—don’t miss the chance to highlight special offers: let your followers be the first to know when discounts are on, when you launch a new service, or run a giveaway!

How Often Should You Post? Consistency Beats Perfection

Running a salon can make it feel like posting on social media is the last thing you have time for. Here’s a little secret: you don’t need to create posts every day! The key is to avoid disappearing altogether—a couple of quiet weeks and potential clients’ attention will drift elsewhere.

Try this simple plan:

  • Post 2–3 times a week (for example, one “before and after,” one piece of client feedback, and one featuring either a special offer, your team, or a behind-the-scenes moment).
  • Pick one day a week (Sunday works well!) to plan and schedule your posts for the upcoming week.
  • If you’re feeling inspired, add Stories—show what you’re working on, share tips for at-home care, or simply capture fun moments in the salon.

If you want to strengthen your salon’s marketing foundation, take a look at "The 7 Ps of Marketing Every Beauty Salon Should Master"—it offers clear guidance on building your salon’s marketing in a logical way.

This approach reduces stress, promotes consistency, and puts you in control of your social media presence instead of the other way around!

How to Grow Your Followers and Gain More Visibility?

Think about this: why do clients sometimes share their new hairstyle or colorful nails on social media? It’s not just for self-praise—they’re happy, proud, and sometimes hoping for a little reward! Encourage your clients to tag your salon, use hashtags (#BeautySalonNYC), or add your location. When they post about you, you can offer a discount for their next visit as a thank you.

Giveaways are also great for boosting followers. Classic ideas: “Share this post for a chance to win a free service” or “Tag a friend who’d love a new hairstyle” in the comments. Make sure the prize appeals specifically to your clients—a special offer or a free treatment will attract more interest than generic swag.

For more ideas to boost your presence and brand visibility on social media, read “Enhance Your Salon’s Appeal with Effective Marketing Strategies”—full of practical tips and success stories.

And remember: every comment is an opportunity to build a relationship. Respond quickly, kindly, and personally. This helps create a trustworthy and positive impression of your salon.

Hashtags and Location Tags — Simple Tricks to Get Noticed by the Right People

  • Hashtags are your best friends! Think about the services you offer and your location. Always add both broader hashtags (#BeautySalon, #HaircareServices) and more specific ones (#HairStylistBrooklyn, #LashExtensionsManhattan). This way, you’ll reach people searching for beauty providers in your area.
  • Geotagging—always tag your salon’s location in posts! Geotags work especially well on Instagram: if someone is looking for a beauty service in Brooklyn, Manhattan, or Queens, they might find your salon through posts tagged with these locations.

Imagine—if every post is tagged correctly, your salon will soon appear at the top of local searchers’ feeds! If you want to learn how to optimize your salon’s content and posts for Google and other search engines, check out the article "Boost Your Hair Salon’s Visibility with Local SEO Strategies".

Social media marketing may seem complicated at first, but really it just takes consistency, the right tips, and a bit of experimentation. At the end of each month, review which posts performed well and which didn’t, ask for or listen to client feedback, and fine-tune your content accordingly.

Next up, we’ll dive into Facebook’s features—how to set up a business page, connect with your local community, and quickly attract new clients! Are you ready to take your salon’s visibility to the next level?